Steps To Boost Your Seasonal SEO Traffic.
Steps To Boost Your Seasonal SEO Traffic.
Although SEO is a long-term process and is essential for a year-long, do you know that you should be switching for seasonal SEO to boost traffic? According to a survey, it is proved that most of the customers who preferred online shopping, searches for perfect gifts and discounts on certain occasions. Many big e-commerce websites offer certain gifts and discounts on different occasions. Like people wait for big billion days on Amazon to get things on the discount rate. Many festive sales also attract customers to buy things.
So, the holiday season is the perfect time to attract customers to your websites and increase your sales. But, if you want the customers to find your website and products that you offer during festive seasons, your SEO needs to be optimized for the seasons.
The Good thing is that you dont need to change your SEO strategy completely. All you need is to make a few tactics and changes to push your website ahead of the competition. So, dont waste a minute. The holiday season is just to come. Here are some simple steps to boost your seasonal SEO traffic for upcoming Christmas and New Year.
Get specific with seasonal Keywords.
You have already set a list of keywords to drive more traffic to your website, but for the seasonal SEO, you need to get some seasonal keywords. Customers will be surfing the web for perfect discounts and gifts. They use holiday-specific search terms to find their desired gifts. You can use Google Trends to discover the keywords that users are searching for during the seasons. That’s why when customers start searching for that keywords, your website will appear on the top results. For example, if you sell electronic devices, customers might search for “ Christmas flat screen deals”.
Produce Hoilday themed Blogpost.
Customers always search on Google for holiday ideas and advice to get them through the season. So, if you want to appear in those search results for users’ queries, start creating season-themed content. Start producing holiday-themed blog posts as per the occasions. Make sure to choose the topics that are related to your business. Always scatter those season-specific keywords throughout your blog posts naturally, to ensure that your blog gets found by your target customers.
Optimize your landing pages
If you want to attract more traffic this season, you need to optimize your landing page for the holidays. Select some of the seasonal keywords and incorporate them into your landing pages. Add internal links to your seasonal-themed content and product pages. Change the title of your page and meta descriptions to holiday-specific titles and descriptions. Update your images, audios, and videos for the season as well.
Create a holiday gift guide
Holiday gift guides are present forever in physical form but if you want to attract customers to your online business, you have to create a digital holiday gift guide. Gift guides not only help customers to buy products smoothly, but also they are important for SEO. The gift guide features different products that online users are searching for. A well-executed gift guide will decrease the number of clicks between your home page and product page. So, create a webpage for your gift guide and embed seasonal keywords and links to boost your gift guide in search results.
Conclusion:
You have still enough time to step up your SEO strategies for the holidays. With these simple steps, to boost your seasonal SEO traffic, your online business will be front and center in search engine results. So, it’s a better way to celebrate the season with loads of new customers.