In the Mobile Era, 7 Reasons to Prove that Investing in a Website is Still a Smart Move?

In the Mobile Era, 7 Reasons to Prove that Investing in a Website is Still a Smart Move?

Almost 58% of the world population is online. The estimated numbers of active internet users are close to 4.57 Billion as of April 2020 Source and growing rapidly. China India and the USA are top on the list in comparison to other countries. The Internet is the lifeline of today’s world.

The technology landscape is changing quickly each passing year. In a decade, the whole paradigm shifted from desktop to mobile as it is more convenient to access the internet on the go. A minicomputer is always available in the pocket to access the internet and the world has adopted it fast. As of now, the desktop has become the secondary resource to access the internet.

The search engines also have seen a huge shift in the numbers from desktop to mobile visitors. Now mobile accounts almost half of the web traffic Sources worldwide.
The question arises here, is it a smart move to invest in a website?

In this Era of Mobile and Social Media, a website still has its sweet spots. It is easy to have thoughts that a website is not as important as it was once. This is a normal thought when you see a lot of business owners are getting their Mobile applications or working on Social media accounts.

The customers have a lot of options to choose from when it comes to finding a service/product online. Search engines make the job easier to choose.

Owning a website is still a smart move. Here are the 7 reasons why you must invest in a website.

1) The study says, almost 93% of the buyers use search engines to search for a product or a service.

Business owners must know the buying behavior of the customers and understand their pattern of searching a supplier, researching on a supplier, and make a purchase. Now in the Era of Digitization, when everything is available online and can be delivered at your doorstep, the consumers’ buying behavior is changing too. Now a consumer uses search engines like Google, Bing, and Yahoo to see the virtual businesses to make a purchase.

2) Professionalism and Authority

In the era of digitization, not having a website is losing 90% of the consumers. If you are okay with the 10 percent – good luck to you, but if not, you need a website. It is the virtual mirror of your business. It helps the buyer knowing about your business and help them to make a purchase decision. When social media pages are not yours, a well-structured and user-friendly website gives you a complete sense of authority and confidence. Irrespective of any changes in the 3rd party sources like social media, you have complete authority on your website.

A study shows that nearly one-third of consumers do not choose a business because they do not have a website.

3) Consumer’s convenience

As a business owner, you know your vision, your workforce, your products and services, and your ethical business values, but a consumer will not dream to learn all of these and consider you in his buying options. You need to have a well-structured website that can help the buyer to learn more about your business and connect him to you.
A well-structured and clean website helps a buyer to make his decision and build trust to hit the “add to cart” or “ask for quote” button.

4) A budget-friendly marketing channel

Marketing is the most expensive part but considered the backbone of every business. Using your portal for marketing is the smartest move as the cost is comparatively low, and it will make the user feel confident to make buying decisions. You can market it by yourself while attending conferences, interacting on social media channels, and most importantly for referrals. Sending newsletters via website will helps you connect the buyers and build a relationship. A professional approach is always a compliment that will benefit the business.

5) The SEO advantages

SEO Stands for Search Engine Optimization, and this an organic marketing strategy consists of smaller sub-strategies to increase the relevant visitors to a webpage via a search engine.

As my 1st point emphasized on the share of the users prefer a search engine like Google, Bing, and Yahoo to search buying options. SEO is one of the biggest reasons to own a website to put your efforts into getting higher ranks on the search engine pages. This opens a window for online buyers to see your business online. The websites that grab the top ranks on the first page attract more visitors, and SEO is an organic process with a minimum investment if you hire the right agency like Buzzintely LLP for a standard SEO practice.

6) A global approach
There was a time when a buyer prefers the nearby businesses for purchase. When the world moved to the digitization and opened a worldwide connected market, the preferences of a buyer has changed, and now he prefers buying online whether the business is local, national, or global. A website helps break the barriers and increase a business’s reach to the customer in different locations.

7) An alternative to Mobile apps for Mobile users.

A Mobile friendly website helps you to reach to the mobile users as well. In the Era of Mobile Applications, most of the mobile users either prefer a Mobile website or they choose an aggregator like Amazon to let occupy space in their mobile. So rather than spending on a mobile application, an investment in search engine marketing strategies will help you build a customer base that can later be served by a website and a mobile app.

Myntra (Owned by Flipkart – part of Walmart Group), one of the biggest Indian apparel aggregators admitted that they made a big mistake going app-only, which later resulted in losing a big chunk of loyal customers and then relaunched the Mobile website.
If these reasons are not enough for you to consider having a website for your business, the stone-age practices are not going to expand unless you do not want to.