Best SEO Strategy for E-Commerce Website

Best SEO Strategy for E-Commerce Website

There are around 20-30 million e-commerce websites over the internet and it is expected that in the next few years 90% of purchases will take place through online platforms. The rapidly growing demand for online shopping results in countless e-commerce stores. So, it is very necessary for businesses to stand ahead of their competitors by implementing the right SEO strategies for their e-commerce websites.

However, Search Engine Optimization is vital for all kinds of websites, but it has more effect on e-commerce websites. It’s because people often search for products online on search engines rather than searching on any particular e-commerce website. So, it is very important for your e-commerce website to get top positions on Search Engine result pages to increase visibility and get a target audience.

Below are the 5 best SEO strategies for E-commerce websites. 

  1. Find Relevant & Optimized Keywords

When it comes to the SEO of e-commerce websites, keywords are the leading player. It is very important to select keywords that are highly relevant to your products. Identify the search volume, user intent, cost per click, and other factors before using a keyword for your product. Analyze the websites of competitors to get ideas of keywords. Long-tail keywords because they help in high conversion rate and drive more customers. There are various keyword tools available online that you can use to find relevant and suitable keywords for your e-commerce website.

Some of these are:

  • Keyworddit
  • SEMrush
  • Keyword planner
  • WonderSearch
  • Keyword In, etc.

Integrate relevant keywords in the product title, description, and other areas.

  1. Establish an Easy Site Architecture

The navigation process of your e-commerce website relies on its site architecture. The E-commerce site architecture should be easier and simpler for the users and search engines as well. Each product page should be only three or fewer clicks away from the home page.

  1. Focus on On-Page SEO

ON page SEO is a major factor for any e-commerce website to rank on top positions of search engine result pages. Optimizing the ON page SEO means optimizing the product and category pages of the e-commerce website to get a higher ranking for particular keywords and get higher conversion rates. However, the On-page SEO practices of e-commerce websites are very similar to other websites. But there are some additional approaches that you should consider.

Some of the major ON page SEO practices for e-commerce websites are:

  • Use optimized Meta titles and Meta descriptions.
  • Use short URLs with keyword integration.
  • Include main & LSI keywords in product descriptions.
  • Add Schema Mark-up.
  • Do Internal Linking, etc.

Also use relevant, authentic, and high-quality images, infographics, and other things to get better results.  

  1. Create Unique Product Descriptions for Each Product

When it comes to SEO strategy for e-commerce websites, it is the most underrated aspect. Ecommerce websites have lots of products in the same category. So, it is quite difficult to write a unique title and description for each and every product.

But same content leads to duplicity issues that impact your site ranking and decreases the conversion rate.  SO, it is very important to write unique and compelling descriptions for each product.

Here are some tips to write product descriptions:

  • Try to write a product description in 500 words.
  • Use keywords 3-5 times in product descriptions.
  • Integrate LSI keyword relevantly.
  • Add modifiers like “Sale”, “Buy”,” Order now” etc.
  • Add click-magnet keywords like  “50% OFF”, “Free Shipping”, etc.
  • Highlight the important details of the product.
  1. Improve Site Loading Speed

The loading speed of any website is the major factor in to gain or loss of customers. If our e-commerce website has a high loading time, then customers will jump to some other websites. This will increase the bounce rate of your website and also cause a negative impact. Search Engine also indicates site speed as a major ranking factor. It means that the faster the loading speed of your website is, the better it will get ranking on search engine result pages.

Final words: 

These are some of the best SEO strategies for E-commerce websites. They can help your website to rank higher in the Search Engine Result pages which can get you more traffic and better conversion rates. So, optimize your e-commerce platform today to dominate the e-commerce market!!