Why Responsive Web Design is Important For Business?
Why Responsive Web Design is Important For Business?
Responsive Web design
A responsive website is one that has a flexible layout that can adjust according to the size of the screen. Therefore a responsive web design means a web design that responds and resizes itself according to the screen of the device being used. The device could be a laptop, mobile phone, tablet, or desktop monitor. A responsive design website can be accessed on any device irrespective of their sizes.
From a higher ranking of your website to higher conversion rates, a responsive website design has lots of benefits.
Better SEO
One of the main advantages of responsive web design is that it helps to increase the ranking of the websites on Search Engine Result Pages (SERPs). Google takes into consideration the responsiveness of all the websites as the major factor to rank them in search engine results. It means that your website should be responsive to get a higher search engine ranking other it will automatically be placed on lower ranking.
Improved User Experience
A responsive web design leads to a positive experience for users regardless of the device they used. When a user finds that your website responds and resizes in scales effectively and they can access all the buttons and menus very smoothly, they will spend much time on your website. If your website is hard to navigate, then users will bounce back from your website to another website.
Increase Traffic and potential customers
A responsive web design is very important for business as it helps to increase website traffic and customers. Almost 80% of internet traffic comes from mobile devices. This shows that how important it is to for your website to be responsive. By implementing a responsive website design, your website drives more traffic and customers.
Faster Website Loading Times
Users tend to abandon those websites which take more than 3 seconds to load. A responsive web design has a faster website loading time irrespective of the device. A responsive website has responsive images and fluid grids. It facilitates a higher loading speed of the website and web pages. It has a positive impact on the time spent by visitors to your website.
Higher Conversion Rates
According to the research, the average conversion rate of smartphones is about 70 percent higher than the conversion rate of desktops. Thus, you can show that why responsive web design is important to grow your business online. A good user experience is very essential for a higher conversion rate. If your users spend more time on your website, it helps to build trust which leads to higher conversion rates.
Conclusion :
Most people access the internet using their mobile phones as compared to laptops or desktops. Therefore, it is very essential for your website to look great and work smoothly on smartphones and tablets just as on laptops and desktops. If your website is not responsive yet, it is high time to redesign your website to a responsive one.